A LOVE STORY OF FLAVOR AND FRIENDSHIP
Silvia and Gero, a Sicilian couple with a passion for pizza and tradition, created IDDI PIZZA to capture the feeling of home—wherever home may be.
Every Sunday, they gather around the table with their closest friends, just like in Sicily. Laughter, stories, and the simple joy of sharing a meal. They wanted to recreate that same atmosphere—not just in their home, but in a place where everyone could feel it. A space filled with warmth, tradition, and the unmistakable flavors of Sicily.
They dreamed of a place where old traditions meet new inspirations—a spot where friends could meet, unwind, and feel at home.
Welcome to IDDI PIZZA—where pizza is more than food, it’s a feeling.
In Sicilian, “Iddi” means “them”—representing people, community, and togetherness.
It’s also an expression of pride and admiration, celebrating those who show courage, passion, and belief in what they do.
It reflects the spirit of Iddi Pizza—a place where tradition, quality, and the joy of great food come together.
Iddi Pizza is inspired by Sicilian homes—warm and welcoming—with a modern twist that embraces bold colors and playful energy.
While our crunchy, London style pizza are at the heart of what we do, we also offer authentic Italian aperitivo, with Sicilian small plates, curated wines, and bubbles.
Iddi Pizza is a hidden gem in London—a home away from home, where friends and family can relax, connect, and enjoy great food and good vibes.
